zeithaml 1988 2024 概念懶人包 LINE/TikTok/Facebook 討論到幾樓？(PDF) Consumer Perceptions of Price, Quality and Value,Airiti Library華藝線上圖書館,Consumer Perceptions of Price, Quality, and Value,Consumer Perceptions of Price, Quality, and Value - JStor,Consumer perceptions of price, quality, and value: A means ...,Zeithaml, V.A. (1988) Consumer Perceptions of Price, ...,Zeithaml, V.A. (1988) Consumer Perceptions of Price, Quality ...,文創產品品質對知覺價值及購買意願之研究,知覺價值、品牌忠誠度之關係及對購買意願之影響研究,知覺價值、知覺品質、滿意度與忠誠度,知覺價值與行為意圖關係之研究－交易成本觀點,知覺價值與行為意圖關係之研究－交易成本觀點 - 臺大管理論叢,知覺品質、滿意度與忠誠度之整合模式探討,知覺風險對消費者知覺價值之形成所扮演角色的探討,經營管理研究所 - 國立交通大學機構典藏,經營管理研究所 - 國立陽明交通大學機構典藏,認知品質與知覺價值在品牌態度及購買意願上之...
2015年10月9日—Zeithaml(1988)opinedthatperceivedvaluecanberegardedasconsumers'overallevaluationofproductutility,asnicelyasconsumers' ...
(1988),“TheModeratingEffectofPriorKnowledgeonCueUtilizationinProduct...連結：;Zeithaml,V.A.(1988),Consumerperceptionsofprice,quality, ...
由VAZeithaml著作·1988·被引用32293次—BrucksandZeithaml(1987)contendonthebasisofexploratoryworkthatsixab-stractdimensions(easeofuse,functionality,perfor-mance,durability, ...
由VAZeithaml著作·1988·被引用28037次—ValarieA.ZeithamlisAssociateProfessor,FuquaSchoolofBusiness,.DukeUniversity....Vol.52(July1988),2-22.2/JournalofMarketing,July1988 ...
由VAZeithaml著作·1988·被引用28037次—Zeithaml,V.A.(1988).Consumerperceptionsofprice,quality,andvalue:Ameans-endmodelandsynthesisofevidence.JournalofMarketing,52(3),2–22.
Zeithaml,V.A.(1988)ConsumerPerceptionsofPrice,Quality,andValueAMeans-EndModelandSynthesisofEvidence.JournalofMarketing,52,2-22.
Zeithaml,V.A.(1988)ConsumerPerceptionsofPrice,Quality,andValueAMeans-EndModelandSynthesisofEvidence.JournalofMarketing,52,2-22.
Zeithaml(1988)提出,知覺價值是消費者比較品質、數量、主觀.及客觀等因素後,所得出的總體購買經驗,也就是消費者基於商品的獲得與所支付.的代價。ParasuramanandGrewal ...
Zeithaml(1988)提出利用知覺價值來衡量購買意願的方法，以可能購買、想.要購買與考慮購買等作為問項變數，來衡量購買意願程度的高低。其研究結果發.現，消費者購買 ...
因此,本研究也將知覺的產品品質納入探討,並採Zeithaml(1988)的論點,.將知覺產品品質定義為:消費者對產品卓越性的整體判斷。二、知覺價格(PerceivedPrice).價格是指 ...